Data-science analytic technology increases ad visibility
How evolution biologically influences innovation and technology in the digital age.
Boost is an emerging predictive data-science analytic technology.
Technology increases ad visibility and viewability predicting if consumers will see core ad images and messages in the first critical milliseconds.
Analytics use unprecedented data captured from human evolution, where consumer behavior and consumer insights biologically began.
The science of how biological algorithm problem-solving networks and survival instincts subconsciously drive buying decisions.
Analytics transform data from these biological algorithmic problem-solving networks into real-time cognitive consumer insights.
Four biological consumer survival instincts, subconsciously respond in the first milliseconds viewing ads:
- Eye fixation
- The powerful subconscious, mind
- Instant gratification
- Social bonding
Instant gratification and social bonding are the most powerful survival instincts that evolved from problem solving networks that can increase ad visibility and viewability up to 10%.
BOOST™ technology predicts if your core ad message is being seen in the first critical milliseconds.
TRIGGER EYE FIXATION
Specific biologically-inspired salient objects designed into ads can trigger eye fixations in the first milliseconds of consumer ad viewing.
Primitive brain algorithms that evolved as survival instincts use those eye fixation responses to control subconscious decision making.
TRIGGER POSITIVE BUYING DECISIONS
Brain algorithms result in a cascade of positive emotion and the release of dopamine, which leads to positive buying decisions.
Developed after extensive research in collaboration with USC, Caltech, and other university neuroscientists and evolutionary biologists
The biological evolution of consumer behavior in the digital age!
Why powerful survival instinct connections subconsciously control consumer behavior and decisions making in milliseconds.
Connections powerful enough to control excessive use of social media and textingInstant gratification, the biological human survival needs for immediate pleasure and social bonding, and the survival needs to be safe connected to others are the drivers controlling consumer behavior.
Boost™ technology predicts if your core ad images and message are being seen in the first critical milliseconds increasing ad visibility up to 10%.
Innovative analytics measures on a scale of 20% to 100% the consumer biological connections and how they respond to ad images, font style and content in video ads frame by frame and all static ads.
Highly specialized analytics reveals:
How specific biologically-inspired salient objects designed into ads can trigger eye fixations in the first milliseconds of consumer ad viewing.
What is a biological salient object?
Fearful salient objects stored in the subconscious mind
Salient object prediction models in fixation detect specific salient objects in all advertising mediums.
Ad images and font styles with these specific salient object features will trigger eye fixation in the first milliseconds of consumer ad viewing.
Consumer behavior is formulated by biological algorithms that evolved as problem solving survival instincts.
The subconscious uses eye fixation responses to control subconscious decision making in advertisements and all visual forms of communications.
The power of the subconscious mind
How feel good emotions and buying decisions are influenced by dopamine
What is dopamine?
Dopamine is a chemical in the brain that evolved to promote pleasure seeking. Its purpose is to reward any positive experience from food, sex, or social bonding. The release of dopamine, is what leads to positive buying decisions.
It is the urging biological influence that triggers instant gratification and social bonding
The force that can increase ad visibility up to 10% and 95% of positive buying decisions in milliseconds.
What occurs in the subconscious mind in the first critical milliseconds of consumers viewing ads is how and when 95% of favorable buying decisions are formulated.
When problem solving, survival instincts formulated by algorithms resulting in a cascade of positive emotion, dopamine is released.
What works on a subconscious level is more powerful than the demographics of culture, race, gender or nationality.
We deliver solutions to increase your ad visibility.