TECHNOLOGY & SCIENCE

BOOST BREAKTHROUGH TECHNOLOGY AND SCIENCE:

 
Boost technology and science was developed from extensive research in collaboration with neuroscientists and evolutionary biologists from Caltech, USC, and the University of Pennsylvania.

bar graph with arrow to show increased sales and revenue from ads

The technology:
Biological salient objects trigger eye fixation, gaze, and visual attention in real-time. Integrated into ad images and font styles, they will dominate central fixation, increasing ad visibility, viewability, and buying decisions by up to 10 percent.

The science:
Four primary survival instincts trigger the consumers’ visual and emotional attention and buying decisions in the first two seconds of viewing ads.

Eye fixation: Triggered by biological salient objects, sharp arrow points, rough edges, and bright color contrast, increasing visual attention.

Instant gratification: Triggered by dopamine, a biological survival mechanism that thrives on reward and pleasure, increasing emotional attention.

Social bonding: Triggered by the biological need to be with others to feel safe.

The subconscious mind: Triggered by an auto-response to modulate the consumer’s survival instinct responses before making decisions.

BOOST™ helps creatives understand the powerful biological influence of the biology of consumer behavior on 21st-century digital-age consumers.

TRIGGER EYE FIXATION

Specific biologically-inspired salient objects designed into ads can trigger eye fixations in the first milliseconds of consumer ad viewing.

CONTROL SUBCONSCIOUS

Primitive brain algorithms that evolved as survival instincts use those eye fixation responses to control subconscious decision making.

TRIGGER POSITIVE BUYING DECISIONS

Brain algorithms result in a cascade of positive emotion and the release of dopamine, which leads to positive buying decisions.

The first two analytics are FREE

Send us up to 2 ads in any medium! We will send you a report within 36 hours. You can implement our suggested changes to your ads. A/B test and track performance by up to a 10% increase. Email joe@boostadvisibility.com.

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