ABOUT PEAK METRICS

Peak Metrics

BOOST™ Peak Metrics is a proprietary measuring system developed with data captured from the biology of consumer behavior.

Analytics measure on a scale of 20% to 100% and report the consumers’ visual attention to salient object responses and emotional attention to survival instinct responses in the first two seconds of viewing ads.

Graph of salient objects in advertising

Solutions Provided for Creatives to Implement

Reports show creatives how to integrate salient objects and survival instincts into images, content, and fonts to boost ad visibility viability and 95% of buying decisions by up to 10 percent. Learn about Boost Peak Metrics Analytic Report.

The first two analytics are FREE

Send us up to 2 ads in any medium! We will send you a report within 36 hours. You can implement our suggested changes to your ads. A/B test and track performance by up to a 10% increase. Email joe@boostadvisibility.com.

Types of Advertising & Marketing Mediums That Benefit from Boost

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Print Advertising:

  • Newspaper
  • Magazines
  • Newsletters
  • Brochures
  • Direct mail
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    Out of Home / Outdoor Advertising:

    • Billboards and digital boards along highways and shopping malls
    • Posters
    • Transit advertising on buses, subways and taxis – wraps and mobile digital ads.
    • Point-of-Sale Advertising – counter displays and posters.
    • Street furniture – bus shelters, benches, kiosks and newstands.
    • Construction advertising – hoarding graphics, scaffold and building wraps.
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    Broadcast Advertising, TV
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    Telephone
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    Digital Advertising

    • Google Display and Banner Ads, Facebook and Instagram Ads, LinkedIn Ads, Pinterest Ads, YouTube Ads. Twitter, Snapchat, and TikTok
    • Website
    • Banner
    • Social Media posts
    • Video
    • Mobile
    • Media Devices
    • Podcast
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    Other:

    • Email
    • Package inserts
    • Billing statement inserts
    • Product packaging design

    Your Creative Team Implements Our Ad Visibility Suggestions

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    • Creative director
    • Copywriters
    • Copy editors
    • Digital artists
    • Graphic designers
    • Photographers
    • Photo editors
    • Videographers

    You Gain Increased Ad Visibility & Performance

    Joe Cirillo

    Joe Cirillo

    Founder & CEO

    About Joe Cirillo

    Founder & CEO Boost Ad Visibility Analytics

    Joe is a former direct marketing and advertising entrepreneur. He transformed the credit card
    billing statement mailing and other statement mailings into a national advertising medium,
    reaching millions of consumers monthly.

    His interest in human behavior, consumer behavior, evolution, human intelligence, and the power of the subconscious mind inspired him to research the biology of consumer behavior.

    How it biologically evolved and subconsciously influences the 21st century digital age consumer behavior and decision making.

    He developed Boost, an innovative data science analytics platform that helps advertisers and
    marketers understand how our biological consumer behavior past subconsciously influences the present consumer’s decision-making in advertising and purchasing.

    Joe is an innovator and visionary in the marketing industry. As Founder/Creator of Boost, he is helping brands, marketers improve their ad performance and engagement across both online and offline media. In today’s world of high tech, AI, automation, etc…it is still a people, relationship, and human business and Joe is as good as it gets!

    Paul Fellinger

    Entrepreneur, Founder & Advisor

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